Parents nearby are
already looking
Skadoosh, a play area on Sarjapur Road in Bengaluru, helped nearby families find it on Google and YouTube in 28 days — 19 Aug to 15 Sep 2026. The same approach works around any play zone. Prices here are XXX.
Three ways families met the centre
Where families saw it
A longer bar means more people saw that kind of ad.
Who opened the website
A visit means a parent tapped the ad and landed on the site.
How the budget was split
Most of the budget went to parents who were already searching. Amounts stay as XXX.
XXX
total
- Google search · 60%XXX
- Picture ads · 21%XXX
- YouTube · 19%XXX
8 in 10
website visits came from parents who were already searching on Google.
9 in 10
people who started the video kept watching. It was not just a glance.
XXX
was the average cost for one parent to open the website.
Three videos, three places parents look
The same play area story in three lengths — a short clip on Google Search, a medium cut on Display, and the full story on YouTube.
Google Search
Short video
Display
Medium video
YouTube
Long video
Mostly parents in their 30s and early 40s
Age of people who searched
Almost everyone was between 25 and 44. The biggest group was 35 to 44.
Family income, from Google
About 7 in 10 searches came from higher-income homes.
Picture ads reached a wider mix
More men than women. About 4 in 10 were marked as parents. Google is often unsure about the rest.
Men 68% · Women 30% · Not sure 2%. Parents we could identify: 37%.
They searched like a parent ready to visit
Words that brought the most visits
A longer bar means more parents opened the website from that search.
They live close by
92% of the picture-ad visits came from within 10 km of the centre, around Varthur and Sarjapur Road.
Price
XXX
The same three things,
around your play area
Google search when parents are looking, picture ads for families who live close, and a short video so they recognise the centre before they walk in.
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